Lala was acquired by Apple, Inc. in December of 2009.
Bain Capital Ventures led the Series A round of financing and helped Lala with strategy development. Like many businesses, Lala realized that its original business model, a CD-swapping exchange, needed to evolve. The music industry was undergoing profound and rapid change, and Bain Capital Ventures helped Lala develop a strategy and new business model to effectively participate in the shift and eventually become an enabler.
Bain Capital Ventures helped execute the first step of the new strategy by making an introduction to Warner Music, a company part of the Bain Capital private equity portfolio. Lala signed a deal with Warner Music to access Warner Music’s entire library and received an investment from Warner Music. Shortly after the deal, Lala secured rights to all the other major music labels and publishers. Lala also struck an agreement with Google. In late 2009, in what was considered a transformational acquisition Lala was acquired by Apple, Inc and Bain Capital Ventures assisted in the negotiations during the sale.